Why You Should Have A WordPress Site
So, you’ve got an amazing business idea and you’ve made the decision you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But ultimately, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from starters to experts. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can obviously be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five convincing arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.
WordPress is simple to use and manage
WordPress is remarkably user-friendly so you don’t have to be an expert HTML coder to build a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is incredibly SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important element to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to construct any type of website you like. WordPress is also open source which means that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and release these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are literally thousands of people willing to help.
WordPress is mobile friendly
Due to the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are developed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will systematically alter the appearance of your website to match. WordPress actually allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.
WordPress is secure
Nowadays, website security is extremely important so of course WordPress has high security standards. Roughly 25% of websites are developed on WordPress so hackers are continuously searching for ways to compromise them. WordPress is well aware of this so has produced a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download credible plugins from trusted providers.
As you can see, WordPress has a range of fantastic features that simply make it the best website platform on the market. Even though there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a reliable and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit their website: http://www.internetmarketingexpertssunshinecoast.com.au