Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has evolved quickly over past ten years, even to the point where the term SEO is now baffling and frequently misinterpreted by many. Once upon a time, SEO advertising was regarded to be an imperative part of a successful marketing plan for businesses of all sizes. But nowadays, the phrase is so misinterpreted that the concept has been mainly devalued. Rather than directing more customers to a website via organic traffic, increasingly more organisations are relying on paid advertising because it’s a lot easier and less time consuming.
This article will clarify why SEO advertising is still the best marketing outlet that can attract useful leads and buyers to your business. Like any marketing practice, SEO advertising is not a quick-fix but a timely process that results in increased visibility, web traffic, ROI, and provides reliable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is aimed to increase the visibility of your website, consequently increasing the number of website visits and sales. If you are positioned on the first page of Google search results, consider it as having a business in the centre of George Street, except without the inflated rent! What’s better is that those individuals who visit your website are generally knowledgeable, qualified leads that are currently looking for your products or services. The time and money it takes to convert these leads are therefore significantly reduced.
- Measurable Results
A major perk for SEO advertising is that you can measure your results and possess a better awareness of approaches to enhance your marketing campaigns. In traditional marketing, for example, TV and radio, you simply cannot accurately assess the success of your marketing campaigns. SEO advertising enables organisations by offering helpful statistics such as click-through-rates, conversion rates, length of visits and location.
In addition to this, your SEO investment will attract only targeted, qualified leads to your company; those that are actively searching for your products or services. TV and radio advertising might reach more consumers, but how many of those consumers are genuinely interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can customize your campaigns founded on real-time feedback and results.
- Cost Efficient
A common argument against SEO marketing is that SEO advertising is really expensive, however this is most definitely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising supplies you with excellent ROI. Although PPC has the capacity to drive more earnings, your organic SEO continues to be the foundation of your online presence.
The question should really be, can you afford to have insufficient SEO advertising? If consumers are trying to finding your brand online but they simply cannot locate you, your opponents are succeeding and the long-term consequences can be seriously detrimental.
- Search Engines are Becoming More Popular
A recent study revealed that between 80 and 90% of customers will now look at online reviews before buying, whether online or in person. With this number only increasing with further advancements in technology, it will not take long before everyone is shopping for products and services online.
In addition, it is predicted that 2017 will be the year that website traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for further SEO customisation, like local search optimisation, that makes it even simpler for customers to use. If your company doesn’t have an effective SEO advertising strategy, your customers will not be able to find you using their preferred means, and potential sales will definitely go to your competitors instead.
- Customer Insight
With the help of Google, all web traffic is noted and tracked. The information and metrics derived from this traffic provides firms with reliable info concerning their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This information is exceptionally useful since it enables firms to make well-informed decisions about their marketing techniques and strategies, both online and offline.
Now that you appreciate why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Bear in mind that it can take a bit of time to reap the results, so if you’d like to talk to a reputable SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit http://www.internetmarketingexpertssunshinecoast.com.au