What Are The Leading Organic SEO Ranking Variables For A Website?
If you’ve just developed your first website and have an interest in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most productive marketing tools since it enables you to get your message in front of potential consumers that are directly trying to finding your products.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extremely elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are crafted equally, so you can target the most vital variables that will have the greatest effect on your SERP listings.
It is essential to appreciate that the weight of each variable changes as time passes, so Google will place more significance on particular variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking aspects have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.
A great significance is placed on content because Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to potential consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is an ideal start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is somewhere around 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings because the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value gradually as Google searches for new ways to evaluate websites, but for the time being, link building is still the best gauge of relevancy and trustworthiness.
- Mobile Optimisation
With more users now searching from mobile devices than desktops, there has been a substantial shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to ensure your website is truly ‘mobile-friendly’.
- Other Technical Variables
There are numerous other technical variables that will considerably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Additionally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other variables such diverse and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is frequently transforming, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Sunshine Coast by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertssunshinecoast.com.au