Top Tips For The Greatest Email Sequences
Having worked as a sales representative for a number of tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fabulous because they dramatically reduce the workload for a sales representative, nonetheless these days, everyone can empathise with discovering a variety of email sequences lurking in their inbox on a daily basis that just pester us because we have to click two buttons to get rid of them!
Not enough business owners spend the time and initiative in crafting useful email sequences that actually sell their product. Creating useful email sequences is both a science and an art, and if done properly, can produce terrific results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not enticing enough, they merely won’t open it. It goes without saying, the subject lines of an email are critical when it comes to conversion rates. Here are a number of statistics which showcases their importance:
One-third of email recipients will open an email based completely on the subject line
Almost 70% of email recipients will ascertain if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.
The trick to impressive subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you want to give your recipients a good reason to keep reading the email. So, begin your email with some relevant information they can relate to, like company news or their response to an event via Twitter or an online blog, and then get into the value proposition in the second and third sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently worked with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s crucial that you get to the point promptly and keep the content focused on the needs of your prospect.
Tip 3 – Dump the tedious ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, make sure you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an excellent first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also include your value propositions, and supplementary information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to assist you with your email sequences.
The value of producing effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many factors that you ought to consider when producing your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing specialists that can assist you. Speak to the team at Internet Marketing Experts Sunshine Coast today on 1300 595 013 or visit their website: http://www.internetmarketingexpertssunshinecoast.com.au.