This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)
In today’s demanding landscape of online marketing, there’s no question that content is king. Content is just about everywhere and folks love consuming it! It should come as no surprise that content is at the centre of nearly all marketing strategies, with close to 94% of small companies concentrating their efforts on content marketing. Having said that, with countless companies now honing their marketing campaigns on content, it’s becoming significantly more tricky to stick out from the crowd and make your content marketing interesting and effective.
Have you tried content marketing but found that you’re not getting the intended benefits? Well, you’re most likely one of many businesses that are in the same boat. Don’t give up though, there’s no doubt that content marketing is among the most useful ways of expanding your customer base. So, here are 4 reasons why your content marketing might not be performing and importantly, tips on how to fix them!
- You don’t have a strategy
Just like any investment, if you don’t have a strategy and set KPIs to assess results, how can you possibly improve? Posting blogs and sending tweets are wonderful, but if you don’t have any objectives then you’re merely aiming in the dark. In order to construct interesting content that people will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.
Regardless of whether you intend to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.
- Your content is not distinct
With the enormous quantity of online companies these days, it’s crucial that your content is distinct from others. Too many businesses will create content without examining the landscape and as a result develop content that merely gets lost in the crowd. Your content should be captivating, fun, and most importantly, deliver value to viewers by providing solutions to prevalent pain-points in your niche. In addition to this, different types of content suit different communication techniques, so contemplate the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or intriguing text.
- You don’t advertise your content
Some of the biggest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will view it if they have no idea it exists? For you to succeed with your content marketing, it’s crucial that you promote your content through all available avenues, including:
Social media (Facebook, Twitter, Reddit, Google+).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your industry.
Proposing it as a guest post to bloggers in your niche.
Featuring links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content embodies a significant portion of your SEO, so it’s important that your content is SEO friendly and never use black hat tactics to try to boost results. Keyword stuffing is a popular mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.
Perform some research to uncover the most desirable keywords that your viewers would use to find your content. Moreover, use meta tags to your strengths to draw more users to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the likelihood of obtaining more high-quality, reliable links from relevant businesses.
At the end of the day, there may be hundreds of reasons why your content marketing isn’t delivering you the intended results, however these points should address the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your viewers, your competitors, and your keywords, and produce meaningful content that your users will naturally engage with.
If you’re thinking about giving up on content marketing because of poor results, get in contact with Internet Marketing Experts Sunshine Coast who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertssunshinecoast.com.au