The Best Guide to Keyword Research and Planning
Market research is one of the most crucial source of information that a marketing professional can use to identify related information that will assist in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to encourage your target market to see your website.
Keywords in essence summarise the soul of your website in a few short words. Given that there are many different ways to say the same thing, marketers apply keyword research to assist them to make choices based on consumer and competitive data, as opposed to just guessing. This article will demonstrate to you how to conduct keyword research in a fairly practical and accessible way.
How to perform keyword research?
There are six imperative procedures to follow when performing keyword research. The ultimate aim is to obtain a list of exceptionally targeted keyword phrases that characterize your website content precisely. Let’s look at this process in more detail.
Begin making a list of words and phrases that you think your target audience would utilize to characterize your products or services. Think about how your clients would find you on the internet. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?
As you can understand there are plenty of variables to contemplate, however, the most important part is to think just like an everyday consumer and how they would handle finding your products or services.
Using a research tool
Utilising a keyword research tool to extract your keyword data will aid you to determine which phrases have the ideal combination of demand, relevance and attainability. All of this can be conducted with Google AdWords Keyword Planner, however, paid tools such as WordTracker provide more innovative insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.
In the Google Keyword Planner, for example, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This method will provide you with exact match search results and keyword suggestions, delivering you information on the popularity of your keyword phrases as you’ve logged them.
Refining your keywords list
Since Google Keyword Planner is developed to help Google Ads, your end results will be separated into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to look at a full list of keyword ideas arranged by monthly average searches.
Mostly all research tools will give you suggested keyword phrases quite similar to your originals, however, they present you with precious insights into the precise language your target audience makes use of to search for your products or services. These insights can aid you in creating and refining your keywords list, alongside supporting you with your product and content roadmaps.
Verifying keyword relevance
At this point, you’re going to get a big list of keywords so it’s vital that you sort through this list using relevance as the fundamental criteria. This means keywords that specifically illustrate your products or services or the content of your landing page. If a phrase doesn’t outline your content succinctly and accurately, just remove them. Do not attempt to fool Google, or your consumers, by working with loosely relevant keywords.
Verifying keyword demands
Regardless if you’re an SEO advertising expert or a local business owner doing it yourself, you will be able to calculate the demand of a keyword phrase by looking at the average monthly searches in Google Keyword Planner. A huge search volume reveals that not only is a certain phrase very prominent, but that at this time, this is the particular language that customers are choosing to search for your products or services. Using keyword phrases in high demand will optimise your website due to the fact that Google will find your content remarkably accurate.
It’s often best to utilize a blend of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you connect with each of your target market’s preferences.
Now that you understand your keyword relevance and demand, it’s necessary to analyze what your competitors are doing. Conduct a search for a keyword in your refined list. If you see results for comparable products and services, or particularly competitive brands, then this is great! Evaluate the style of language the top results are utilizing, and seek to locate weak points in their web pages so you can improve yours. It’s vital to get a comprehensive idea of where you stand with your competitors. You don’t need to be the leading search result to succeed, you simply need to be competitive.
Your keyword research does not have to take up excessive time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to aid you with your keyword research planning, contact Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit http://www.internetmarketingexpertssunshinecoast.com.au