The Battle of the Brands
Your Website SEO Strategy in Sunshine Coast is still really about keywords, but there certainly is one challenge that some companies face when they attempt to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will help you learn about which keywords work well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year obsessing about one specific keyword that, despite what I did, I could not get on the 1st page of Google. The cause was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a store in Sunshine Coast, it would be excellent if for anybody that searches for ‘Yamaha’ in Sunshine Coast your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is really worthwhile. Bear in mind – Your Website SEO Strategy is about making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit, www.internetmarketingexpertsSunshine Coast.com.au