Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can voice their dissatisfaction with the 140 character limit in more detail, now that Twitter has officially affirmed that they have extended the character limit to 280 per Tweet!
The social networking platform, which was launched in 2006, grew rapidly to become one of the most prominent social media sites across the globe, however recent declines in growth provoked the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is very unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.
Despite the 140 character limit that solidly defined the social networking service, Twitter broadcast on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, simply because there’s no demand for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English meanwhile, encounter squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After running a chain of tests to specific users, Twitter obtained valuable results and believed the 240 character limit would be helpful for the majority of users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to ensure they didn’t need to send multiple messages. Plus, users would now have the ability to readily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what repercussions will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.
Since Twitter extended the character limit, users have encountered a higher level of responses which brought about more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The lengthened character limit means that users will have reduced threads of conversations, given that they can fit more information into a single message. Users with long threads of conversations described that it can at times be troublesome to follow and respond to. Moreover, brands are loving the longer Tweets as it allows them to fit more comprehensive information into a single Tweet which results in higher engagement rates.
Increases customer communication
With the surge of companies using social media as a way to deal with customer service issues, customers can now convey a problem in more detail on Twitter which is favourable for both the customer and the business, as communication is considerably enhanced. Prior to this update, many users would have chosen other social media sites like Facebook to report customer service issues because the character limit was too constricting.
Longer Tweets means that businesses can amplify the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would generally have to use other social media sites if they needed to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.
While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users appear to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any advice about how your business can leverage the increased character limit to your advantage on Twitter, simply connect with Internet Marketing Experts Sunshine Coast by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertssunshinecoast.com.au