SEO’s strength comes from Quality Content
SEO is based upon a strong groundwork of quality content, so is your Sunshine Coast company actually strong enough to succeed? Far too many places out there are making content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is inundated with small businesses, like yours in Sunshine Coast, that just try to get some recognition, but annoy people instead. Every online marketer, Local business and even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just generate free marketing – but the truth is it is a lottery, and the most effective plan that everyone can stick to is to make consistently quality content for your fans to love, like and share.
There are a couple of Big Picture ideas that you must keep in mind when it comes to Content:
Relevant Content is Key.
Facebook is a quick paced and constantly changing environment, as such you will need to ensure you reach people when it is going to be most efficient. This means everything must be relevant to you, your company, your audience and what you hope to achieve. When you post about something that your target audience genuinely appreciates you will see better response.
Content is not just words.
Keep in mind that when we talk about content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these terms in mind when producing content. If you can continuously make posts that typify one of the Three E’s then you will be on the path to creating a reputation for quality content.
If you are not sure about what your online or local Sunshine Coast target market will deem quality, then among the simplest ways to figure it out is to undertake some research. Look into your rivals or at other areas around your market to see what other company’s in Sunshine Coast post and what sort of interaction they get. You shouldn’t be wanting to copy them, but rather emulate the areas that work and make their success your own. When it comes down to it though, one of the simplest ways to know what your Target market will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be surprised by what you find. And so, if you have any questions, or simply would like to chat, call Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit, www.internetmarketingexpertsSunshineCoast.com.au