SEO Tactics To Abandon in 2018
In today’s demanding market of digitalisation and globalisation, it’s crucial for companies to utilise online strategies and techniques that heighten their visibility to customers that are proactively trying to finding their products or services. Search Engines are invariably the most influential programs that will affect your online exposure, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be an excellent investment that will strengthen your exposure and conversion rates, or if used poorly, can cripple your rankings and visibility, thus having the opposite effect. The issue with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked in 2017 may not necessarily be successful this year, and prominent SEO tactics from five years ago may result in your website being penalised today.
Instead of discussing the top SEO techniques that website owners should be investing in, we’re instead going to examine the top SEO techniques that will actually penalise your website and therefore should be totally ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make in an attempt to boost their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly ascertain how many times a keyword has been utilised and will penalise websites for excess keyword stuffing. Rather than keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the outset of SEO, and its success as an SEO tactic has developed fairly quickly ever since. Whilst link building is still one of the top three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links highly as a ranking signal considering that links are a public promotion which correlates with useful information on a website.
Aggressive link building transpires where links are garnered in an irregular way. Examples of this is where links are situated in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that lots of people still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will help their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a considerable role in SEO, so it’s important not only to ascertain any technical issues that may harm your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO technique that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a fantastic way to strengthen your SEO, and this can be done largely with the image filename and alt attribute. For instance, as opposed to supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a frequent mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a successful SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are regularly changing and it’s pivotal to keep up with these changes to flourish in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak with Internet Marketing Experts Sunshine Coast on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertssunshinecoast.com.au