SEO Services Sunshine Coast unveils naked truth behind Magic of SEO
SEO Marketing for Companies in Sunshine Coast has a certain science (or magic) behind it which makes it something that is not always easy to determine, especially if you are a company in Sunshine Coast just starting. But with some information, guidance and even trial and error you too can start to understand just how to get your company’s SEO efforts really working for you.
It was put so beautifully by the people over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here http://searchengineland.com/seotable.
It is such a terrific idea and a fantastic way to show people how to think about SEO. Because yes, similar to in 1869 when Mendeleev first put together the periodic table he began to show people that there were connections and patterns between the elements. So let’s pull back the curtain to reveal the secret inner functions and find out that there was a rabbit in the hat all along, and also it is skill and practical experience, not the arcane arts which will help you succeed in your Sunshine Coast SEO endeavours.
The first Column of the periodic table of SEO is Content. And that is rightfully first on the list because “Content Is Key”. Ever since the Google Panda and Penguin updates, the importance of original and interesting content has been ever enhancing which is why we will find areas such as ‘quality’, ‘fresh’, and ‘research’ here. You may also spot the Red ‘Vt’ which is a clever word of caution about thin content because that is what will start to interfere with your Sunshine Coast SEO efforts.
Architecture is an intriguing On-page element for your SEO. And the elements detailed here are essential from a technological, and user-interface level. Because you have aspects such as the Crawl (Ac) and technical areas such as URLS (Au) and HTTPS (Ah). But the clever part of this is the importance of speed (As) because this one helps the Google Spiders to an extent, but is also crucial because you have to bear in mind that you are facing people who can be changeable and bored easily. So if your page takes too long to load, they will probably just leave.
This column in the table delves deeper into the technical and crosses into a few areas of content and writing– particularly where it gets abused. So biggest part of this that I would have you concentrate on is avoiding the downsides listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the reality is you can not because Google never likes people who cut corners, and take care of those who are worthy.
Moving to the Off-page elements I would point out the importance of Authority (Ta) but would also warn you not to become too engrossed with it. Because Authority can imply a lot of factors and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t stress too much about the first two because there really isn’t much you can do to modify your authority position, and it is near impossible to get a 100 % authority simply because that is set aside for places like Google and Facebook. But you can repair you Link Authority– how? By making sure you build links using places that you trust and don’t seem dodgy. Make sure you get links from places you actually want your company to be related to.
much like I mentioned before, when it involves Quality (Lq) it is essential to SEO to make sure you investigate your links and focus on reputabled and quality sources for your links– perhaps even try and add the local component with Sunshine Coast businesses. It also goes without saying that the number of links (Ln) is rather valuable. Please also steer clear of any paid links (Vp) or techniques that appear to be Spam (Vl).
This is your more express user info and integrates the ‘Local factor’ which has become truly important since Google Pidgeon because it forces the focus and emphasis upon local business such as in Sunshine Coast, which actually helps with the Country (Pc) and Locality (Pl) elements here.
and lastly the all-important (and often overlooked) part of SEO, the social networking sites elements. This is nonetheless a contested area because it is tough to tell just how much influence shares (Ss) really have upon SEO from Google’s point of view. But it is without a doubt that your reputation (Sr) with your fans both on the internet and in the local Sunshine Coast area is highly important because it will help through traditional brand awareness.
So that basically is the science of SEO! Again, I love how simply this graphic puts it, and how it shows the association between all of these areas. Because it helps to have it with this format to show people how it works, but not have it seem too enormous or complex. With the pattern in Updates, this is all expecteded to change later on, but for now, and as we move into 2016 let’s all try and make certain we understand SEO as best as we can so we are planned for what comes next. If you are searching for any more detailed or specific help then please feel free to contact us here at Internet Marketing Experts Sunshine Coast. You can call us on 1300 595 013 or visit, www.internetmarketingexpertsSunshineCoast.com.au.