An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with terrific powers. Understanding precisely how SEO works and all the various ways to enhance your website’s SEO score can be particularly difficult and time-consuming. However, it is an essential aspect of any internet marketing plan and will essentially make or break a firm in some sectors. Many industry experts consider SEO to be among the most powerful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visitors and earnings.
It’s very difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s advised that you seek expert advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also crucial so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is consistently being added and search engines love spotting new content and will increase your rankings if this happens regularly.
Ensure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the distinct webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re trying to find. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by including extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should feature a primary and secondary keyword that is relevant for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and relevant meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are essentially condensed descriptions of the content of the web page. Whilst meta descriptions don’t directly sway ranking algorithms, they are still critical as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description accurately represents the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to bother with it!
On the other hand, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then contact the team at Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit their website: http://www.internetmarketingexpertssunshinecoast.com.au