SEO Advertising Sunshine Coast – What will 2016 hold for local small business?
SEO Advertising in Sunshine Coast is a sophisticated task, and as we enter into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can certainly never find out what is around the bend, but if you find out the vital parts of the past and look for patterns you can get a better understanding. This is specifically true for SEO. I hope to try and point out to you several of the major patterns that have been developing in 2015 throughout the Sunshine Coast SEO industry and the globe. From this hopefully together we can try and figure out where to focus our efforts, this will be especially beneficial if you are a local Sunshine Coast business.
This is the greatest emerging trend and it is going to keep boosting in significance. This means that if you are an Sunshine Coast business and you are looking for local users, then this is fantastic. Launching with the changes from Google Pigeon, we saw an emerging pattern that local Sunshine Coast searches were in fact ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are quickly growing abroad and are beginning to emerge in Australia and it won’t be very long before they gain popularity in Sunshine Coast.
Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Sunshine Coast business. 1– you ought to be observing growing trends, and make sure you have the capability to actually let people pay– as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start making the most of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore instantly into their wallets.
Beacons are something that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Sunshine Coast store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It’s an ingenious promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of apps. such as Snapchat and Periscope for original ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how individuals can keep reinventing ways to get their business out there, and the same may possibly be done for your local business in Sunshine Coast. Be creative and even explore what other individuals have done, especially when it comes to social media– if you see something you like, remember of it and find a way to incorporate a related idea into you own ad campaign.
My last pieces of parting suggestions– and these are things that you can do now, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Sunshine Coast level, and also boost your authority and possibly even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will perhaps discover that the future actually looks great for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Sunshine Coast businesses, so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are looking to enhance your SEO efforts, then contact Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit, www.internetmarketingexpertsSunshineCoast.com.au.