There is vast range of online marketing strategies that can benefit websites in increasing their traffic, conversion rates, and brand awareness. Among the best online marketing strategies is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Whilst SEO has proved to be very effective, it takes a reasonable amount of knowledge, time, and money to see fruition.
But what if you would like to see results instantly? Whether your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by placing your advertising campaigns in front of users who are proactively searching for your services or products.
In short, PPC is an advertising model used to boost traffic to websites. Website owners set up ad campaigns with certain targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The advantages that many websites experience from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.
One of the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless of whether you set your daily budget to $4 or $40, there are a collection of high level performance indicators that can be gauged, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it easy for website owners to simply assess the performance of their campaigns and quickly make changes where required to improve performance. As opposed to other advertising avenues, PPC allows you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising targets.
PPC makes it possible for any kind of business to start their advertising efforts quickly and easily, without presenting too much risk with the capacity to arrange a maximum daily budget. Even though SEO is a very efficient strategy, it often takes many months to notice results so if you’re a new business that needs to grow traffic and brand awareness right away, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to gain new leads and customers by showcasing ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, location, interests, and the times and days you wish to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then review the metrics that were used in conversions and revamp their future campaigns according to this feedback. Advertisers often take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target market.
Being able to export the results of an advertising campaign and review certain metrics provides websites with valuable data which could be utilised in other marketing channels. Along with this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which substantially assists in their SEO endeavours. PPC also enables websites to uncover data about their comptetition by utilising third party tools like KeywordSpy and SpyFy, allowing them to build a profile of their competitors and what market share is accessible.
As you can see, PPC is a very helpful marketing tool that is appropriate for all types of organisations. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data received from real-time results presents invaluable feedback to boost future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you need any support in setting up your PPC ad campaigns, talk to Internet Marketing Experts Sunshine Coast on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertssunshinecoast.com.au