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Top Benefits of PPC Advertising

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

There is vast range of online marketing strategies that can benefit websites in increasing their traffic, conversion rates, and brand awareness. Among the best online marketing strategies is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Whilst SEO has proved to be very effective, it takes a reasonable amount of knowledge, time, and money to see fruition.

 

But what if you would like to see results instantly? Whether your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by placing your advertising campaigns in front of users who are proactively searching for your services or products.

 

In short, PPC is an advertising model used to boost traffic to websites. Website owners set up ad campaigns with certain targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The advantages that many websites experience from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless of whether you set your daily budget to $4 or $40, there are a collection of high level performance indicators that can be gauged, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it easy for website owners to simply assess the performance of their campaigns and quickly make changes where required to improve performance. As opposed to other advertising avenues, PPC allows you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising targets.

 

Quick Entry

PPC makes it possible for any kind of business to start their advertising efforts quickly and easily, without presenting too much risk with the capacity to arrange a maximum daily budget. Even though SEO is a very efficient strategy, it often takes many months to notice results so if you’re a new business that needs to grow traffic and brand awareness right away, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to gain new leads and customers by showcasing ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, location, interests, and the times and days you wish to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then review the metrics that were used in conversions and revamp their future campaigns according to this feedback. Advertisers often take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target market.

 

Valuable Data

Being able to export the results of an advertising campaign and review certain metrics provides websites with valuable data which could be utilised in other marketing channels. Along with this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which substantially assists in their SEO endeavours. PPC also enables websites to uncover data about their comptetition by utilising third party tools like KeywordSpy and SpyFy, allowing them to build a profile of their competitors and what market share is accessible.

 

As you can see, PPC is a very helpful marketing tool that is appropriate for all types of organisations. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data received from real-time results presents invaluable feedback to boost future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any support in setting up your PPC ad campaigns, talk to Internet Marketing Experts Sunshine Coast on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertssunshinecoast.com.au

 

This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

In today’s demanding landscape of online marketing, there’s no question that content is king. Content is just about everywhere and folks love consuming it! It should come as no surprise that content is at the centre of nearly all marketing strategies, with close to 94% of small companies concentrating their efforts on content marketing. Having said that, with countless companies now honing their marketing campaigns on content, it’s becoming significantly more tricky to stick out from the crowd and make your content marketing interesting and effective.

 

Have you tried content marketing but found that you’re not getting the intended benefits? Well, you’re most likely one of many businesses that are in the same boat. Don’t give up though, there’s no doubt that content marketing is among the most useful ways of expanding your customer base. So, here are 4 reasons why your content marketing might not be performing and importantly, tips on how to fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and set KPIs to assess results, how can you possibly improve? Posting blogs and sending tweets are wonderful, but if you don’t have any objectives then you’re merely aiming in the dark. In order to construct interesting content that people will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.

 

Regardless of whether you intend to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not distinct

 

With the enormous quantity of online companies these days, it’s crucial that your content is distinct from others. Too many businesses will create content without examining the landscape and as a result develop content that merely gets lost in the crowd. Your content should be captivating, fun, and most importantly, deliver value to viewers by providing solutions to prevalent pain-points in your niche. In addition to this, different types of content suit different communication techniques, so contemplate the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or intriguing text.

 

  1. You don’t advertise your content

 

Some of the biggest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will view it if they have no idea it exists? For you to succeed with your content marketing, it’s crucial that you promote your content through all available avenues, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your industry.

Proposing it as a guest post to bloggers in your niche.

Featuring links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content embodies a significant portion of your SEO, so it’s important that your content is SEO friendly and never use black hat tactics to try to boost results. Keyword stuffing is a popular mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Perform some research to uncover the most desirable keywords that your viewers would use to find your content. Moreover, use meta tags to your strengths to draw more users to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the likelihood of obtaining more high-quality, reliable links from relevant businesses.

 

At the end of the day, there may be hundreds of reasons why your content marketing isn’t delivering you the intended results, however these points should address the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your viewers, your competitors, and your keywords, and produce meaningful content that your users will naturally engage with.

 

If you’re thinking about giving up on content marketing because of poor results, get in contact with Internet Marketing Experts Sunshine Coast who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertssunshinecoast.com.au

 

SEO Tactics To Abandon in 2018

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

In today’s demanding market of digitalisation and globalisation, it’s crucial for companies to utilise online strategies and techniques that heighten their visibility to customers that are proactively trying to finding their products or services. Search Engines are invariably the most influential programs that will affect your online exposure, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an excellent investment that will strengthen your exposure and conversion rates, or if used poorly, can cripple your rankings and visibility, thus having the opposite effect. The issue with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked in 2017 may not necessarily be successful this year, and prominent SEO tactics from five years ago may result in your website being penalised today.

 

Instead of discussing the top SEO techniques that website owners should be investing in, we’re instead going to examine the top SEO techniques that will actually penalise your website and therefore should be totally ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a regular mistake that many website owners make in an attempt to boost their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly ascertain how many times a keyword has been utilised and will penalise websites for excess keyword stuffing. Rather than keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the outset of SEO, and its success as an SEO tactic has developed fairly quickly ever since. Whilst link building is still one of the top three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links highly as a ranking signal considering that links are a public promotion which correlates with useful information on a website.

 

Aggressive link building transpires where links are garnered in an irregular way. Examples of this is where links are situated in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO tactic that lots of people still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will help their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a considerable role in SEO, so it’s important not only to ascertain any technical issues that may harm your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO technique that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a fantastic way to strengthen your SEO, and this can be done largely with the image filename and alt attribute. For instance, as opposed to supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a frequent mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a successful SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are regularly changing and it’s pivotal to keep up with these changes to flourish in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak with Internet Marketing Experts Sunshine Coast on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertssunshinecoast.com.au

 

What Are The Leading Organic SEO Ranking Variables For A Website?

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

If you’ve just developed your first website and have an interest in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most productive marketing tools since it enables you to get your message in front of potential consumers that are directly trying to finding your products.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extremely elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are crafted equally, so you can target the most vital variables that will have the greatest effect on your SERP listings.

It is essential to appreciate that the weight of each variable changes as time passes, so Google will place more significance on particular variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking aspects have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is placed on content because Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to potential consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is an ideal start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings because the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value gradually as Google searches for new ways to evaluate websites, but for the time being, link building is still the best gauge of relevancy and trustworthiness.

  1. Mobile Optimisation

With more users now searching from mobile devices than desktops, there has been a substantial shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to ensure your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are numerous other technical variables that will considerably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Additionally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other variables such diverse and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently transforming, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Sunshine Coast by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertssunshinecoast.com.au

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

The time has finally come where Twitter users can voice their dissatisfaction with the 140 character limit in more detail, now that Twitter has officially affirmed that they have extended the character limit to 280 per Tweet!

The social networking platform, which was launched in 2006, grew rapidly to become one of the most prominent social media sites across the globe, however recent declines in growth provoked the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is very unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking service, Twitter broadcast on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, simply because there’s no demand for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English meanwhile, encounter squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After running a chain of tests to specific users, Twitter obtained valuable results and believed the 240 character limit would be helpful for the majority of users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to ensure they didn’t need to send multiple messages. Plus, users would now have the ability to readily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what repercussions will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have encountered a higher level of responses which brought about more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The lengthened character limit means that users will have reduced threads of conversations, given that they can fit more information into a single message. Users with long threads of conversations described that it can at times be troublesome to follow and respond to. Moreover, brands are loving the longer Tweets as it allows them to fit more comprehensive information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the surge of companies using social media as a way to deal with customer service issues, customers can now convey a problem in more detail on Twitter which is favourable for both the customer and the business, as communication is considerably enhanced. Prior to this update, many users would have chosen other social media sites like Facebook to report customer service issues because the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can amplify the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would generally have to use other social media sites if they needed to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users appear to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any advice about how your business can leverage the increased character limit to your advantage on Twitter, simply connect with Internet Marketing Experts Sunshine Coast by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertssunshinecoast.com.au