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Top SEO Trends In 2018

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

 

Online visibility is a critical aspect to any businesses strategy, however the digital landscape is in an ongoing state of change so it’s obligatory to keep up with these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates yearly, with the majority of them merely modifying their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and essentially their profits.

User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. As a matter of fact, using obsolete SEO tactics can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now choosing to utilise voice searches instead of more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same velocity, almost half of all online searches will be carried out via speech by the year 2020!

What this suggests for websites is that they should start including more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a critical tool for SEO, and this will continue to be a decisive aspect in determining SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is an outstanding strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In truth, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, however plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is concentrating on in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already evolving to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to conform with the latest SEO trends, connect with Internet Marketing Experts Sunshine Coast on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertssunshinecoast.com.au

 

Social Media Marketing – Say More On Twitter

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The time has finally come where Twitter users can voice their dissatisfaction with the 140 character limit in more detail, now that Twitter has officially affirmed that they have extended the character limit to 280 per Tweet!

The social networking platform, which was launched in 2006, grew rapidly to become one of the most prominent social media sites across the globe, however recent declines in growth provoked the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is very unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking service, Twitter broadcast on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, simply because there’s no demand for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English meanwhile, encounter squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After running a chain of tests to specific users, Twitter obtained valuable results and believed the 240 character limit would be helpful for the majority of users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to ensure they didn’t need to send multiple messages. Plus, users would now have the ability to readily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what repercussions will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have encountered a higher level of responses which brought about more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The lengthened character limit means that users will have reduced threads of conversations, given that they can fit more information into a single message. Users with long threads of conversations described that it can at times be troublesome to follow and respond to. Moreover, brands are loving the longer Tweets as it allows them to fit more comprehensive information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the surge of companies using social media as a way to deal with customer service issues, customers can now convey a problem in more detail on Twitter which is favourable for both the customer and the business, as communication is considerably enhanced. Prior to this update, many users would have chosen other social media sites like Facebook to report customer service issues because the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can amplify the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would generally have to use other social media sites if they needed to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users appear to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any advice about how your business can leverage the increased character limit to your advantage on Twitter, simply connect with Internet Marketing Experts Sunshine Coast by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertssunshinecoast.com.au

 

A Guide To SSL Changes – What It Means For Your Website

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In today’s ever-changing digital landscape, it’s crucial that companies keep up to date with Google’s best practices to ensure they continue being competitive in their relevant online markets. With Google being the most powerful and influential company on the net, it’s important for them to keep abreast of all the threats and opportunities that the internet generates. Accordingly, Google releases a multitude of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (practically every online organisation), recognise extensive changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online providers must be flexible and adapt to new Google updates as quickly as possible to make certain they aren’t adversely impacted by these new releases.

The most important Google update that has recently impacted online enterprises pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost 50% of all online users, so it’s quite important that online businesses incorporate the related changes as quickly as possible if they intend to avoid any detrimental consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and bank card information (which is stored in a plain text file), they are vulnerable to phishing sites that can essentially steal this information from users that wrongly believe they are giving their personal information to a trustworthy business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will naturally bear upon millions of websites all over the world. Before the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become frightened of falling victim to malevolent attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that wish to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being imparted between their consumers and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear valid. This will make the differentiation between phishing sites and real websites more difficult than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net because it will be incredibly difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become compulsory, so if you need any guidance in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Sunshine Coast by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertssunshinecoast.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got an amazing business idea and you’ve made the decision you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But ultimately, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from starters to experts. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five convincing arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is remarkably user-friendly so you don’t have to be an expert HTML coder to build a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important element to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to construct any type of website you like. WordPress is also open source which means that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and release these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are literally thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are developed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will systematically alter the appearance of your website to match. WordPress actually allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is extremely important so of course WordPress has high security standards. Roughly 25% of websites are developed on WordPress so hackers are continuously searching for ways to compromise them. WordPress is well aware of this so has produced a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download credible plugins from trusted providers.

 

As you can see, WordPress has a range of fantastic features that simply make it the best website platform on the market. Even though there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a reliable and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit their website: http://www.internetmarketingexpertssunshinecoast.com.au

 

Top Tips For The Greatest Email Sequences

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

Having worked as a sales representative for a number of tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fabulous because they dramatically reduce the workload for a sales representative, nonetheless these days, everyone can empathise with discovering a variety of email sequences lurking in their inbox on a daily basis that just pester us because we have to click two buttons to get rid of them!

 

Not enough business owners spend the time and initiative in crafting useful email sequences that actually sell their product. Creating useful email sequences is both a science and an art, and if done properly, can produce terrific results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not enticing enough, they merely won’t open it. It goes without saying, the subject lines of an email are critical when it comes to conversion rates. Here are a number of statistics which showcases their importance:

 

One-third of email recipients will open an email based completely on the subject line

Almost 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.

 

The trick to impressive subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you want to give your recipients a good reason to keep reading the email. So, begin your email with some relevant information they can relate to, like company news or their response to an event via Twitter or an online blog, and then get into the value proposition in the second and third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently worked with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s crucial that you get to the point promptly and keep the content focused on the needs of your prospect.

 

Tip 3 – Dump the tedious ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, make sure you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even an excellent first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also include your value propositions, and supplementary information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to assist you with your email sequences.

 

The value of producing effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many factors that you ought to consider when producing your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing specialists that can assist you. Speak to the team at Internet Marketing Experts Sunshine Coast today on 1300 595 013 or visit their website: http://www.internetmarketingexpertssunshinecoast.com.au.