Online visibility is a critical aspect to any businesses strategy, however the digital landscape is in an ongoing state of change so it’s obligatory to keep up with these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates yearly, with the majority of them merely modifying their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and essentially their profits.
User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. As a matter of fact, using obsolete SEO tactics can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to keep in mind for your website in 2018.
Lots of users are now choosing to utilise voice searches instead of more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same velocity, almost half of all online searches will be carried out via speech by the year 2020!
What this suggests for websites is that they should start including more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a critical tool for SEO, and this will continue to be a decisive aspect in determining SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is an outstanding strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the future.
Since 2015, online searches through mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In truth, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst customary SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is concentrating on in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already evolving to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.
If you have any issues or concerns about how you can optimise your website to conform with the latest SEO trends, connect with Internet Marketing Experts Sunshine Coast on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertssunshinecoast.com.au