Author: Charles (Page 3)

How To Recover From A Social Media Blunder

There’s no question that social media is a significant aspect of internet marketing strategies for many companies. With more than 1 billion users on Facebook alone creates remarkable opportunities for business in a range of different ways. Clearly, advertising is the largest opportunity for businesses, but there’s also a fantastic opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media blunders when businesses respond to customer’s feedback online.

 

The dilemma here is that anything that you publish on the internet, stays on the internet, so it’s critical that sufficient time is invested in presenting accurate and applicable responses to customers via social media. At the same time though, there’s often going to be some newsworthy controversy. If social media fails aren’t dealt with appropriately, they can seriously damage a brand’s image and can even put a company into crisis mode within a few minutes. So here’s a quick overview of how your company can recover from social media fails with minimal damage to your brand and credibility.

 

Have a sense of humour

 

When innocent social media fails occur, making a joke of the blunder by using some quick wit is one of the best remedies. Most of the time, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to transform a simple blunder into increased exposure and a bigger target audience, all from a simple mistake!

 

Act immediately

 

Irrespective of the type of social media blunder, the quicker you respond, the better your end result will be. In today’s internet world, controversial news spreads like wildfire, so it’s paramount that you admit your error, sincerely apologise then clearly explain the next steps you will be taking to rectify the situation. Merely ignoring the mistake can have devastating outcomes and the longer it takes you to react, the more momentum your social media fail will be gaining and the more difficult it will be to resolve.

 

Be honest

 

It’s critical that you are honest about your blunder and the steps you’re taking to deal with the problem. There’s no point arguing with your customers if you’re the one who has made the blunder! If you blatantly lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to hurt your brand and reputation by further frustrating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! Nowadays, honesty is refreshing and lies only multiply which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. As long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll need to put procedures in place to minimise the possibility of such blunders arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some instances, you may find ways to improve your product’s or brand’s image as a result of your blunder. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be another company’s social media fail to talk about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the various opportunities it presents. Being able to connect with your customers on a personal level is spectacular, and you need to be prepared for social media blunders because they will transpire at some point or another. This article discusses some key ways to recover from social media blunders, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing experts who will be able to assist you promptly and efficiently. Contact the team at Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit their website: http://www.internetmarketingexpertssunshinecoast.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

SEO is considered by many to be a mystical creature with terrific powers. Understanding precisely how SEO works and all the various ways to enhance your website’s SEO score can be particularly difficult and time-consuming. However, it is an essential aspect of any internet marketing plan and will essentially make or break a firm in some sectors. Many industry experts consider SEO to be among the most powerful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visitors and earnings.

 

It’s very difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s advised that you seek expert advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.

 

Content is King

 

When it comes to SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also crucial so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is consistently being added and search engines love spotting new content and will increase your rankings if this happens regularly.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is effectively the organisation of all the distinct webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re trying to find. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by including extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should feature a primary and secondary keyword that is relevant for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and relevant meta titles are crucial in optimising your web pages for SEO.

 

Meta descriptions are essentially condensed descriptions of the content of the web page. Whilst meta descriptions don’t directly sway ranking algorithms, they are still critical as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description accurately represents the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to bother with it!

 

On the other hand, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then contact the team at Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit their website: http://www.internetmarketingexpertssunshinecoast.com.au

 

Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

Search Engine Optimisation (SEO) has evolved quickly over past ten years, even to the point where the term SEO is now baffling and frequently misinterpreted by many. Once upon a time, SEO advertising was regarded to be an imperative part of a successful marketing plan for businesses of all sizes. But nowadays, the phrase is so misinterpreted that the concept has been mainly devalued. Rather than directing more customers to a website via organic traffic, increasingly more organisations are relying on paid advertising because it’s a lot easier and less time consuming.

 

This article will clarify why SEO advertising is still the best marketing outlet that can attract useful leads and buyers to your business. Like any marketing practice, SEO advertising is not a quick-fix but a timely process that results in increased visibility, web traffic, ROI, and provides reliable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is aimed to increase the visibility of your website, consequently increasing the number of website visits and sales. If you are positioned on the first page of Google search results, consider it as having a business in the centre of George Street, except without the inflated rent! What’s better is that those individuals who visit your website are generally knowledgeable, qualified leads that are currently looking for your products or services. The time and money it takes to convert these leads are therefore significantly reduced.

 

  1. Measurable Results

 

A major perk for SEO advertising is that you can measure your results and possess a better awareness of approaches to enhance your marketing campaigns. In traditional marketing, for example, TV and radio, you simply cannot accurately assess the success of your marketing campaigns. SEO advertising enables organisations by offering helpful statistics such as click-through-rates, conversion rates, length of visits and location.

 

In addition to this, your SEO investment will attract only targeted, qualified leads to your company; those that are actively searching for your products or services. TV and radio advertising might reach more consumers, but how many of those consumers are genuinely interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can customize your campaigns founded on real-time feedback and results.

 

  1. Cost Efficient

 

A common argument against SEO marketing is that SEO advertising is really expensive, however this is most definitely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising supplies you with excellent ROI. Although PPC has the capacity to drive more earnings, your organic SEO continues to be the foundation of your online presence.

 

The question should really be, can you afford to have insufficient SEO advertising? If consumers are trying to finding your brand online but they simply cannot locate you, your opponents are succeeding and the long-term consequences can be seriously detrimental.

 

  1. Search Engines are Becoming More Popular

 

A recent study revealed that between 80 and 90% of customers will now look at online reviews before buying, whether online or in person. With this number only increasing with further advancements in technology, it will not take long before everyone is shopping for products and services online.

 

In addition, it is predicted that 2017 will be the year that website traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for further SEO customisation, like local search optimisation, that makes it even simpler for customers to use. If your company doesn’t have an effective SEO advertising strategy, your customers will not be able to find you using their preferred means, and potential sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is noted and tracked. The information and metrics derived from this traffic provides firms with reliable info concerning their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This information is exceptionally useful since it enables firms to make well-informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you appreciate why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Bear in mind that it can take a bit of time to reap the results, so if you’d like to talk to a reputable SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit http://www.internetmarketingexpertssunshinecoast.com.au

 

The Best Guide to Keyword Research and Planning

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoast

Market research is one of the most crucial source of information that a marketing professional can use to identify related information that will assist in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to encourage your target market to see your website.

 

Keywords in essence summarise the soul of your website in a few short words. Given that there are many different ways to say the same thing, marketers apply keyword research to assist them to make choices based on consumer and competitive data, as opposed to just guessing. This article will demonstrate to you how to conduct keyword research in a fairly practical and accessible way.

 

How to perform keyword research?

 

There are six imperative procedures to follow when performing keyword research. The ultimate aim is to obtain a list of exceptionally targeted keyword phrases that characterize your website content precisely. Let’s look at this process in more detail.

 

Brainstorming

 

Begin making a list of words and phrases that you think your target audience would utilize to characterize your products or services. Think about how your clients would find you on the internet. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?

 

As you can understand there are plenty of variables to contemplate, however, the most important part is to think just like an everyday consumer and how they would handle finding your products or services.

 

Using a research tool

 

Utilising a keyword research tool to extract your keyword data will aid you to determine which phrases have the ideal combination of demand, relevance and attainability. All of this can be conducted with Google AdWords Keyword Planner, however, paid tools such as WordTracker provide more innovative insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.

 

In the Google Keyword Planner, for example, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This method will provide you with exact match search results and keyword suggestions, delivering you information on the popularity of your keyword phrases as you’ve logged them.

 

Refining your keywords list

 

Since Google Keyword Planner is developed to help Google Ads, your end results will be separated into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to look at a full list of keyword ideas arranged by monthly average searches.

 

Mostly all research tools will give you suggested keyword phrases quite similar to your originals, however, they present you with precious insights into the precise language your target audience makes use of to search for your products or services. These insights can aid you in creating and refining your keywords list, alongside supporting you with your product and content roadmaps.

 

Verifying keyword relevance

 

At this point, you’re going to get a big list of keywords so it’s vital that you sort through this list using relevance as the fundamental criteria. This means keywords that specifically illustrate your products or services or the content of your landing page. If a phrase doesn’t outline your content succinctly and accurately, just remove them. Do not attempt to fool Google, or your consumers, by working with loosely relevant keywords.

 

Verifying keyword demands

 

Regardless if you’re an SEO advertising expert or a local business owner doing it yourself, you will be able to calculate the demand of a keyword phrase by looking at the average monthly searches in Google Keyword Planner. A huge search volume reveals that not only is a certain phrase very prominent, but that at this time, this is the particular language that customers are choosing to search for your products or services. Using keyword phrases in high demand will optimise your website due to the fact that Google will find your content remarkably accurate.

 

It’s often best to utilize a blend of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you connect with each of your target market’s preferences.

 

Competitive Analysis

 

Now that you understand your keyword relevance and demand, it’s necessary to analyze what your competitors are doing. Conduct a search for a keyword in your refined list. If you see results for comparable products and services, or particularly competitive brands, then this is great! Evaluate the style of language the top results are utilizing, and seek to locate weak points in their web pages so you can improve yours. It’s vital to get a comprehensive idea of where you stand with your competitors. You don’t need to be the leading search result to succeed, you simply need to be competitive.

 

Your keyword research does not have to take up excessive time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to aid you with your keyword research planning, contact Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit http://www.internetmarketingexpertssunshinecoast.com.au

 

How To Write Great Content – Fast

Internet Marketing Experts Sunshine Coast,Digital Marketing Sunshine Coast,Online Marketing Sunshine Coast,SEO Marketing Sunshine Coast,SEO Internet Marketing,internetmarketingexpertssunshinecoastBlogging is one of the most useful SEO and online marketing strategies that a company can utilise. The value of developing quality and eloquent blogs on a regular basis are significantly underrated. Consider some of the following statistics:

 

Blogging produces 55% more website visitors

 

Blogging generates 97% more inbound links and 126% more leads

 

Blogging attracts 434% more indexed pages in search engines

 

With all the SEO and online marketing advantages, there’s no surprise why there are so many online blogs nowadays. Creating thoughtful content regularly has come to be more beneficial than ever before. So how do bloggers produce quality content quickly? This article attempts to show you how.

 

Use Templates

 

There is nothing worse than looking at a blank page and not knowing where to begin. One simple solution to this plaguing challenge is to use templates. There’s a reason why experienced online marketing and digital agencies make use of templates– because they work!

 

There is only a small number of different blog types– How to, essay, review, interview, etc. Having a standard template for various blog types is an effective technique to refrain from hours of procrastination. Templates give you the platform for writing an article, enabling you to commence wherever you like. You really don’t need to devote hours making intricate templates for every blog type. Simply spend an hour tomorrow making templates for each blog type and see how it benefits you.

 

When new ideas strike, write them down!

 

Undeniably, the most troublesome aspect of writing is coming up with a good idea. Sitting down and attempting to generate new ideas can be a painful process. It is never easy to come up with ideas under pressure, but when you’re in the shower or laying in bed trying to sleep, they never seem to stop! It’s typical for ideas to appear at random times, so when they do, write them down. You don’t have to keep a pen and paper in your bag day in and day out. There are a variety of apps that are convenient and simple to utilize.

 

Apple Notes– for those of you with an iPhone, this is a built-in application that also syncs with your iMac.

 

Evernote– a great app that you can use on your phone or computer, which also syncs with both devices.

 

Springpad– If you prefer to use a wide range of multimedia including audio, video or picture notes, this application will be ideal for you.

 

Write in your own voice

 

Among the greatest tricks of proficient writers is to write in one’s own voice. Many writers make this simple mistake for a lot of reasons– they may not be confident enough or they may think a different voice may sound more practical. The fact of the matter is that every person has their own original style and tone.

 

When you attempt to write in someone else’s voice, it just doesn’t sound natural and takes a substantial amount of time to make it sound legitimate. Various writers may also attempt to twist or redefine their personal style, eager to sound more like their favourite writers. But this is simply swimming against the current. Find your own voice, adopt an attractive tone and you’ll write better content much faster.

 

Remove distractions

 

Writing takes a considerable amount of mind power, so it’s easy to succumb to temptations like Facebook, Twitter or TV every now and then. Locate a quiet place without any distractions and you will be surprised at how much better and faster you’ll write. Distractions not only occupy time, but they make it more challenging for you to start writing again, creating an unproductive cycle that is difficult to stop.

 

In the event that you can’t avoid background noise like myself (wife and three kids at home), try listening to some music to help drown out the noise. Or take your work someplace else, like a library or café, to make it easier to focus.

 

Write the Introduction Last

 

My personal favourite idea is to write the intro last! The introduction is often the most significant and time-consuming part of the writing process. It launches the ideas, arguments and direction of the remainder of the piece, so it is typically practical to write it last. You may discover additional ideas when writing the bulk of your article, so you can conserve a lot of time editing by simply leaving the introduction to the end.

 

If you adhere to these steps, I’m confident you will discover that your writing quality and speed will improve notably. Despite this, time pressures occasionally make it too problematic for you to service a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You will find that the costs of doing this will be worth the SEO improvements. For a trusted and reputable digital agency who can assist you with your writing needs, contact Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit http://www.internetmarketingexpertssunshinecoast.com.au