SEO Company Sunshine Coast – Beware the SEO Traps.
SEO Agencies in Sunshine Coast may all appear the same, but if you come up with enough knowledge you can protect yourself from falling into ploys.
Several years ago when I was finding out the worth of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular company was known in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, all over a range of keywords. I was excited and money began to come in every day from online sales. I remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very awkward about that idea, but the money was rolling is so hey, what was the issue? And I am sure that a lot of Sunshine Coast business would certainly have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Sunshine Coast that know a bit relating to the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Sunshine Coast, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses budget and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s going on. Never forget that it’s your small business, your livelihood.
Keeping that in mind, here are some questions for you to ask when hunting for a Sunshine Coast SEO Company.
- Does the SEO firm have the capability to do all elements of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to determine which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO firm have a link tactic for your site?
- Does the SEO firm handle your social media strategy?
- Do they include AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO Company wanting to understand your sales method?
- How do they deal with coverage and communication?
- Do they advise you quick-fix promises?
If you are looking for a few ideas and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer every one of your questions. Contact Internet Marketing Experts SunshineCoast on 1300 595 013 or visit, www.internetmarketingexpertsSunshine Coast.com.au.