Google AdWords Management Sunshine Coast – Do people actually pay attention to your ads?
Google AdWords Management is a vital part in any SEO and Advertising and marketing campaign because if you simply leave your ad alone after creating it, you will not be flexible enough to actually get the results you are after.
Far too many business simply mess around with Google AdWords, spend $5 on a pathetically created ad, and then leave it in the vain hope that it will create some new business for them. If you are a company in Sunshine Coast (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really simple ideas that will help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – figuring out all functions.
There are really 2 versions of AdWords. It may appear a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is traditional AdWords, and there is AdWords express. If you are a local Sunshine Coast business then odds are that you would have been prompted at the start of signing up for AdWords to run an ad campaign through express (it assesses the size of your business from your web site and makes a suggestion) if this is the case, I really want you to try to find the regular AdWords and start making use of that because it is far more efficient and has amazing features like more accurate targeting so you can reach your Sunshine Coast potential customers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can locate regular AdWords by just looking for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t be able to see it in the other program.
$5 will hardly ever see any real results– and not just because results cost more, but because you have to have a larger project so as to actually see the successful aspects, and the not-so-successful parts. A great way to figure out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the cost slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, often you just have to think about how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you have to have a bit of a leap of faith to see what will help you.
Monitoring your ad.
This is the step that far too many people fail to notice because they don’t know that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are seeing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to allow it settle into a routine– because often ads will get a big rise at the start that gives you inaccurate assumptions about its results. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely upon my advice? I am actually the CEO of Internet Marketing Experts Sunshine Coast, and I have done work in this business extensively. I have started by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a highly successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are trying to find more information about what to look for in a successful Google AdWords campaign, or wish to talk to an SEO agency to boost your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsSunshineCoast.com.au.